The loosely-bound collection of hosts named under automagic.org serve no externally-discernable purpose, commercial or otherwise. There is no Automagic.Org, Inc. There is a reasonable handful of people who use e-mail addresses at automagic.org. They all have different opinions about most things, are not members of some secret club, and are not plotting to overthrow the free world. Even if they were all members of some secret club, it's not as if you'd find details here. That's what secret means.

The Jargon File has this to say about the word automagically. There was no good reason to register automagic.org, except that all the other interesting words I could think of were already taken. No, I didn't think of car care products when I registered it, or any of the other varied and prolific, pre-existing uses of the word. Yes, I suspect a fair amount of my mail bounces off the car care product people. Yes, I do seem to waste a disturbing amount of money on pointless vanity domains. No, it doesn't keep me awake at night.

This has been a misinformational bulletin on behalf of the Automagic.Org Party. Do not be distracted by less poorly-defined alternatives. There can be only one.

Hello, ICANN people! Apparently this page is now an example on PIR slides describing the DNSSEC signing of the ORG top-level domain. AUTOMAGIC.ORG is signed, and the delegation from ORG is a secure one -- there's a DS record. I feel very special.